SPOTIFY PROMO
The best Spotify marketing — with proven success rates and clear pricing.
Spotify Promo Synopsis:
- We pitch your song to relevant playlists (genre/mood/vibe specific).
- We create and run ads to get traffic on your song.
- We deliver a personalized PDF review at the end of your campaign.
- Expected turnaround: 14-35 days.
No bots. 🤖
Music marketing companies are rampant with inauthentic/artificial streaming, playlist placement, and services against Spotify's TOS.
We never jeopardize your brand or ours and stick with authentic strategies.
See Spotify's Terms here.
Spotify Playlist Pitching
- We pitch your song to user-curated Spotify playlists that are genre, sub-genre, mood, and function-specific to your song. All pitches are for voluntary consideration.
- Example: If your song was a pop rock with a motivational message and feel, we'd be considering pitching to: pop, pop rock, motivational, and workout playlists.
Spotify Ads Promo
- We design custom video ads for your song and run paid ads to get traffic to your music.
- Ads increase song saves, follows, and your chances of triggering Spotify's algorithm.
- All ads are run through social media apps. Which we choose for each artist varies per their style & audience.
- Example: We run Facebook ads for southern gospel and Instagram/TikTok ads for hip hop.
- All costs for ads is included in the Platinum, Emerald, and Diamond tiered promotions.
Why Spotify Marketing Matters
- Spotify has 500m+ monthly listeners
- Triggering algorithmic growth is much easier on Spotify compared to other streaming platforms.
- Growing on Spotify increases chances of being added to editorials & label/distro offers.
Results of Spotify Promotion:
- Authentic enthusiasm from curators about your music
- Maximum exposure to the right audience & listeners instead of the biggest (yet random/non-algorithmic triggering) audience and...
- Relevant engagement that gives you your best chance of saves/followers/conversions to help you trigger the Spotify algorithm.
No Guarantees, But Great Batting Average
- Offering guarantees of streams for money is against Spotify terms.
- (Btw, this is most commonly done via artificial streaming and playlist placement - guaranteeing playlist adds in exchange for payment.)🗑️💀
- The Problem: Most companies that don't offer guarantees get bad (or inconsistent) results.
- Our Solution: We review songs before campaigns & only take on songs we believe in and think will do well.
- We also turn down songs (10+ per week) that we think are insufficient quality or would promote better via some other strategy or with another company.
- The Results of our approach:
- 80%+ average acceptance rate from curators about your music (over 4x the average marketing company).
- 98% response rate from curators because they only receive relevant submissions.
- A respect of your investment and you.
- **Note: If we don't hear from a curator, we always will pitch to new curators.
How It Works/Next Steps
- Send your song to us via our form.
- Get an email with suggestions for next steps.
- Order & schedule your promo.
- Do nothing else & get results. ✨🥳
- Receive an email with curator feedback, playlist adds from the promo, & suggestions for continued short & long-term growth.
Why Targeting Matters
- The Wrong Approach: Most marketing agencies have a goal of reaching the most streams by targeting broadly with playlist pitching.
- This results in getting added to random, overly diverse playlists that mess up your algorithm. 🚫👎
- Example: "Summer Hits 2023" (lol) alongside country, tropical house, indie pop, etc.
- The Right Approach: Our goal is reaching the most relevant audience by targeting specifically with playlist pitching.
- This results in enthusiastic curators that add your song to playlists and listeners that become fans for the long haul. ✅👍💯
Reports & Long-Term Growth
- Grow exponentially through a 1-9 page PDF with:
- Real, honest feedback voluntarily provided by some (not all) curators from your campaign
- Profile optimization suggestions for easy, immediate improvement.
- Long-term growth suggestions directly related to your artistry and results from your campaign from a world-class team.
Average Campaign Results
Spotify Monthly Listener Growth
200-1K
Spotify Bronze
400-3K
Spotify Silver
500-4.5K
Spotify Gold
1K-9K
Spotify Platinum
3K-13K
Spotify Emerald
10K-35K
Spotify Diamond
Note: The above metrics are averages (not guarantees) and monthly listeners (not streams) at the peak of the results related to the campaign. Niche genres typically have a lower yield because there's naturally a smaller audience for the specific sound.
Spotify Pricing
Spotify Bronze (pitched to 5 playlists) - $197
Spotify Silver (pitched to 10 playlists) - $297
Spotify Gold (pitched to 15 playlists) - $397
Spotify Platinum (pitched to 20 playlists, medium-sized Spotify ad promotion) - $797
Spotify Emerald (pitched to 30 playlists, large sized Spotify ad promotion) - $1597
Spotify Diamond (pitched to 45 playlists, extra large Spotify ad promotion) - $2197
Non-Standard Spotify Packages
(only recommended if you have someone else doing ads for you already)
Spotify Double Silver (pitched to 20 playlists, no ad promotion) - $594
Spotify Silver + Gold Combo (pitched to 25 playlists, no ad promotion) - $694
Spotify Double Gold Combo (pitched to 30 playlists, no ad promotion) - $794
Spotify Triple Gold Combo (pitched to 45 playlists, no ad promotion) - $1191
*All priced USD and per song*
Spotify Promo FAQ
We promote songs in a wide variety of genres, including pop, rap, indie pop, rock, country, jazz, Christian, gospel, worship, broadway, alternative, folk, and EDM. We also promote instrumental songs, as well as songs in Spanish.
We begin pitching your song on release day or scheduled promotion date if your song is already out on Spotify.
- We pitch your song to user curators to see if they want to add it. Their consideration is totally up to them, including if they want to add the song or not, where they add it on their playlist, how long they keep it on their playlist, etc.
- We don’t do playlist placement (paying curators for spots on playlists), as that’s against Spotify’s Terms of Use.
- Additionally, we do not pitch to algorithmic playlists (these types of playlists can only be triggered by AI through your song performing well in a specific category).
Most curators respond within 1-2 days of your Spotify promotion start date. Some take 4-7 days. The longest we’ve ever had someone take to response is 35 days, but this is rare. If someone doesn't respond to us, we pitch to someone new.
The average playlist curator in our network keeps songs on their playlist for 2-12 weeks. Other curators in our network keep songs on for 4 months, 6 months, 12 months, etc. It all organically varies and is totally up to their preference.
The playlists we pitch to typically range from 1.5k to 300k+ followers, with most between 1.5k-20k. We sometimes target smaller playlists to keep campaigns targeted if a song's appeal or market is more niche - the goal of this being to optimize your campaign for triggering the algorithm. We prioritize playlist engagement and relevance to the artist/song over playlist follower size, which yields higher acceptance rates and curator response rates.
While we do not pitch to editorial playlists for our services, you'll get a free mini-course right after your Spotify campaign purchase with guidance on how to improve your editorial pitches - not just for Spotify, but for all DSPs!
We have never used bots or engaged in any against-Spotify-Terms-Of-Use techniques (i.e. playlist placement, payola, etc.). Additionally, we have never had a single song we’ve promoted be flagged by Spotify for artificial streaming.
We don't jeopardize your brand or ours and stick with authentic strategies.
See Spotify's Terms here.
We don't provide any post-campaign analytic reporting for the following reasons:
- Spotify For Artists’ reporting in their dashboard is extremely transparent, detailed, and free. Part of how we keep our costs accessible to our clientele by not charging for any “overlapping” services. We don't want to charge people for something they can already get for free.
- Many times, a song is growing for reasons outside of our promotion during the time of promotion. Maybe the artist is touring, or the song got added to an editorial playlist, or the artist had a viral social media post, etc. Not providing reporting eliminates the possibility of unintentionally falsely claiming credit for the growth of a song.
If you have any other questions contact us, and we’ll hit you back within 2-5 business days.
Want to get started?
Click below to get your song reviewed with next step suggestions.